Global Comms Santander

After working with Santander UK for over 12 years on a wide range of events and comms projects, we were really excited to start working with Banco Santander in Madrid on communications planning and content generation.

Working in partnership with the Global Communications team we are supporting the development of their comms plan and producing and repurposing content to fulfil this plan, enhancing each overarching campaign theme. This work will create a more robust strategic comms plan and campaigns that draw on initiatives in each of their country markets, improving collaboration so they contribute to the overall business goals.

The content generation involves film and graphics production as well as providing other content for their internal communications, Linkedin, Twitter and website channels. The results of the campaigns we have supported on to date have been really positive, with record numbers of engagement and visibility across their social channels.

The Power of Blockchain

Summary:

We worked with Santander to produce a short animation to explain blockchain technology in a simple way and show how it can be straight-forward to use.

Where was it showcased:

The animation was published across Santander’s global communication channels in multiple languages including social media platforms Twitter and LinkedIn.

 

Viewing Statistics for ‘The Power of Blockchain’

Some of the amazing statistics achieved from the Blockchain film being released on Twitter and LinkedIn. All figures represent organic reach alone:

243,989

Views

731

Likes

185

Re-tweets

42

Comments

The Challenge:

As part of the ‘We are Santander Week’, one of the key pieces of content in our comms plan was about the complicated world of Blockchain. After identifying that there wasn’t an existing film that would help to explain what blockchain was in under two minutes, we took to producing an original piece.

We wanted to create something that worked for Santander’s audience and helped to make sense of a complicated subject in an accessible way.

What we delivered:

We produced an animation designed around a character with a ‘block’ head, inspired by the Minecraft style to seamlessly tie the creative into the subject matter.

The end result was a fun, visually engaging and informative piece of film that stands out from anything else available on this topic. The reach has been fantastic and continues to grow with positive social sentiment, helping to position Santander as a future thinker, innovator and thought leader.