Barclays: Mission 360 fresh

Supporting Barclays with one of their largest colleague change projects…

We recently partnered with Barclays on one of the most significant colleague changes in recent years. A restructure meant that a variety of customer facing divisions were transitioning to be one team under a new identity. This change involved 20,000 colleague so our task was to support the team at Barclays on the change transformation, communications and engagement to ensure we galvanised these colleagues as one team to work closer together and enhance the customer experience.

Finding the answers

As with any large change, it was imperative to put the colleague experience at the heart of what is communicated in order for the message to land successfully across an organisation.

Following a series of colleague workshops to identify the best approach we produced the creative activation ideas and solutions for launching the new identity across the business. To ensure the ideas didn’t get mis-communicated and the approach was consistent, we produced a variety of presentation decks to communicate and sell this activation plan in across the senior leaders of the business up to ExCo level.

We also developed designed the internal comms launch campaign and helped the teams visualise their ideas before getting the sign off to go ahead and execute the internal comms campaign.