Big Bang Digital 2020 fresh
Re-imagining an educational event
The Big Bang Fair is the largest celebration of science, technology, engineering and maths for young people in the UK. Beyond being a fun, educational day out we work together to overcome a crucial challenge in inspiring the next generation to study STEM subjects and secure future talent across the country.
Having delivered this fantastic event for over 80,000 visitors at the NEC for the last 7 years we were sad to see it cancelled in 2020.
However, working quickly together to deliver an alternative before the end of the academic year, we re-imagined the fair as an online event.
With a packed programme of inspiring speakers throughout the day, as well as an interactive chat function, our solution more than met the expectations of our client, with nearly 28,000 visitors over the course of the live day.
A dynamic, virtual experience
Behind the scenes the entire event was run by the fresh team through a control desk that managed the incoming streams and delivered the outgoing feed.
Throughout the event a moderated live chat also ran to allow visitors to interact with the presenters, ask questions and start discussions.
Watch the film
We created a bespoke microsite for the event to hold the all the live content as well as an interactive quiz and activity sheets. Our team designed wireframes for pre-event, live event and post-event, as well as mobile versions for each of these.
Over 28,500 viewers of the live stream (the initial target was 5,000)
7,500 people had tuned in by 10am on the event day
We had visitors from all over the world, including the USA, India and South Africa
We received 22,565 messages on the Live Chat
Strategy, research, creative, digital, design (print & 3D) film, exhibitions, content, logistics, event management, and technical.