Co-op Agriculture Shows fresh
Co-op: Festival Vibes
Each year, Co-op attend and take part in agricultural across the UK to show their support for local farming and local suppliers in the UK. We have worked with Co-op on the shows for 6 years and we take pride in finding new ways to make the experience memorable for all who attend as well as meet Co-op’s objectives.
A Farm Festival Feeling
This year we worked with Co-op to bring a fantastic festival theme to the agricultural shows for Co-op over the summer, which made a big impact with attendees and the supplier network that Co-op were working to strengthen.
This also laddered up to Co-op’s attendance at major festivals in 2020.
Our events in numbers: –
396,400 – The footfall
32,261 – Our visitors
98, 506 – Individual engagements
48,521 – Own brand food samples
24,000 – Local supplier food samples
328 – Exclusive lunches in the VIP area
An Award Winning Stand
We wanted to ensure the Co-op brand presence was memorable, avoiding the brand being lost in a sea of traditional white marquees and stands. Our creative team developed a unique and colourful solution that brought the festival vibes to each show, using bespoke kit that worked across both sites and allowed visitors to dwell longer and explore all of what Co-op had to offer.
There was something for everyone, from a BBQ station, to a DJ booth, a networking facility for farmers and suppliers with guest speakers, as well as educational activities and interactive games for kids. This led Co-op to be presented with Best Commercial Trade Stand award at the Royal Welsh Show, above all major competitors.
The layout we curated ensured people fully engaged with the key messages that Co-op wanted to deliver, namely promoting British products, biodiversity and local suppliers. We also worked with Co-op to keep costs low by recycling older kit and using cheaper alternatives that worked well with the creative theme, for example using an Airstream from past events, re-branding and updating to ensure it was fit for purpose.
We designed and managed the experience including all the logistics, the catering and food sampling. We made sure the experience aligned with the brand’s direction as well as considered the objectives the different teams had at Co-op and made sure our solution worked for all.
Insight, strategy, creative, events, experiential, digital, design, film, content and logistics.