Co-op, Being Co-op Awards fresh

Taking Co-op events online

Our relationship with the Co-op spans many years of creating and delivering live activations and experiential from store launches to agricultural shows. When they needed a solution for taking their annual “Being Co-op” awards online, they once again partnered with fresh to make it happen.

Creating special moments within a virtual approach

fresh supported on the entire event; from event management and creative, the live broadcast with the Co-op Group CEO and Chief People Officer as the presenter from their homes, to the delivery of bespoke hampers to delegates, we brought the spirit of the awards to an online audience.

68% click-through rate

86% of invitees watched the live stream

Average watch-time – 62 mins

110 hampers delivered

24,000 – Local supplier food samples

328 – Exclusive lunches in the VIP area

“Fantastic to work with you all on delivering what was a really brilliant and well received event”

Jane Walapu, Colleague Recognition Lead