Working with communities…
The Co-op has been at the heart of our local communities since 1844. With customer tastes and needs changing, the Co-op has the challenge of making sure they appeal and engage with new generations of shoppers, as well as staying relevant and loyal to their existing base.
Watch the film
Working closely with the Co-op, every project we partner on begins with an in-depth process of planning and strategy to get beneath the audience mindset and market place. Continuing our joined-up approach we then use this insight to kick-start the creative process and share Co-op’s unique stories with the audience. It’s about getting food into people’s hands and the brand into their hearts and minds to create customers for life.
9,648 Twitter mentions
79,096 food samples distributedExperiential campaign
All 73,000 colleagues received money-off coupons
Over 85,000 own brand samples were distributedColleague campaign
1, 243 store launches to date
Over 2 million engagements!Store launch activity
fresh deliver on strategy, production and execution every time and are an absolute pleasure to work with.Co-op
Activations have included experiential in towns and cities across the UK to promote new product lines and attract new customers to shop at the Co-op, new store openings, activity at refurbished stores and seasonal store activity.
As well as working with the team at Co-op Food we also collaborate with Co-op Funeralcare and Membership, using joined-up thinking to bring their event activities to life every time.