Live Trakway A-Plant

The Live division of A-Plant (now Sunbelt Rentals UK) is the market leader in temporary ground access and crowd control solutions. Live has been a key exhibitor at The Showman’s Show for a number of years as an event geared towards outdoor event professionals.

Creating a stand with a networking focus

The focus of the Live stand has been on creating a social area for meeting people, but also creating opportunities for potential prospects to better understand Live products and services. In addition, other A-Plant divisions have also had a smaller presence. We therefore needed to devise a solution that effectively encompassed these requirements but also provided visitors with a memorable welcoming experience and an increased ROI for Live.

An engaging product showcase

By showcasing A-Plant’s products in the exhibition area in a more creative manner than previous shows, all products were surrounded by a lively and engaging festival theme, made complete with stretch tent, lighting, bunting, large festival lettering, live music from a DJ truck as well as hot drinks and food from the catering truck.

We also dressed the exterior of the accommodation units with graphics & flags, as well as fitting out the interior with carpet and furniture. The lower accommodation unit was focused on their new campaign “We are Event Makers”, and the upper unit as a VIP area, serving cold drinks and offering quieter meeting spaces for any needed sales conversations.

Delivering success

We delivered a stand and experience that was completely different to anything the business had done before. As a result we received fantastic feedback from both Live and the other A-Plant divisions that had a presence on the stand.