Live Trakway A-Plant
The Live division of A-Plant (now Sunbelt Rentals UK) is the market leader in temporary ground access and crowd control solutions. Live has been a key exhibitor at The Showman’s Show for a number of years as an event geared towards outdoor event professionals.
Creating a stand with a networking focus
The focus of the Live stand has been on creating a social area for meeting people, but also creating opportunities for potential prospects to better understand Live products and services. In addition, other A-Plant divisions have also had a smaller presence. We therefore needed to devise a solution that effectively encompassed these requirements but also provided visitors with a memorable welcoming experience and an increased ROI for Live.
An engaging product showcase
By showcasing A-Plant’s products in the exhibition area in a more creative manner than previous shows, all products were surrounded by a lively and engaging festival theme, made complete with stretch tent, lighting, bunting, large festival lettering, live music from a DJ truck as well as hot drinks and food from the catering truck.
We also dressed the exterior of the accommodation units with graphics & flags, as well as fitting out the interior with carpet and furniture. The lower accommodation unit was focused on their new campaign “We are Event Makers”, and the upper unit as a VIP area, serving cold drinks and offering quieter meeting spaces for any needed sales conversations.
We delivered a stand and experience that was completely different to anything the business had done before. As a result we received fantastic feedback from both Live and the other A-Plant divisions that had a presence on the stand.
From initial briefing, the process was so smooth. Great creative ideas, convincing visual interpretations, accurate planning and above all, fantastic and unflappable project management from Claire Shiels and the teamMark Tennant, Live