Sunbelt Rentals UK, Sunfest 2020 fresh
A virtual festival is born
Sunbelt Rentals UK, the UK division of the global leaders in plant supply, tools and specialist equipment hire for the construction, events and infrastructure markets. With the absence of face to face events, trade shows and exhibitions which are a big part of Sunbelt UK’s communications and marketing strategy they needed a way to still interact with suppliers, partners, customers and clients, and so the idea for SUNFEST was born.
Live for 30 days the festival featured over 45 of Sunbelt’s suppliers and partners, both in virtual exhibition stands, as well as in “Hot Topic” talks.
On entering SUNFEST, users were able to navigate their own way around a fully interactive site, comprising 10 exhibition zones and a main stage area housing the hot topic presentations. Being a fully interactive 3D experience visitors could either create their own journey moving freely around the festival environment or choose to have a curated journey, just like they would in a real event. Animations and immersive sound brought a sense of reality to the virtual environment.
45 suppliers exhibited far exceeding the target of 16
Attracted over 9,500 visitors, 5,700 unique visitors, smashing the target of 5,000 visitors
The visitor numbers have achieved a UK record for a rental show (live or virtual). Over 1,000 views of the hot topic films
In these different times that we are currently living in, we needed some different thinking as we are unable to attend the shows and events we would usually have a presence at. This is where our agency partners at fresh came in and we couldn’t be more proud of the result!Dave Harris, Sales and Marketing Director at Sunbelt Rentals UK
Strategy, research, creative, digital, design (print & 3D) film, exhibitions, content, logistics, event management, and technical.